diff --git a/3.1/modules/bitly/helpers/bitly_event.php b/3.1/modules/bitly/helpers/bitly_event.php
index 86c970f3..899357ce 100644
--- a/3.1/modules/bitly/helpers/bitly_event.php
+++ b/3.1/modules/bitly/helpers/bitly_event.php
@@ -25,7 +25,7 @@ class bitly_event_Core {
     $menu->get("settings_menu")
       ->append(Menu::factory("link")
         ->id("bitly_menu")
-        ->label(t("Bit.ly"))
+        ->label(t("bit.ly"))
         ->url(url::site("admin/bitly")));
   }